branding for artists [THE BRIEF]
[THE brief]
The Brief is a plain-language branding guide for artists and creative practitioners. No jargon, no corporate speak — just clear explanations of the terms, tools, and thinking behind building a brand that feels like the work.
WHAT IS YOUR LEGACY?
If you know me at all, you know I think about death a lot. Not in a morbid way, but in honouring the very thing all of us must face eventually, and how that connects us all.
I had the great honour of attending the celebration of life of a notable Canadian artist this past weekend. A truly inspiring life and incredible legacy of work. The community and stories shared from family, friends, and other artists made it clear their work and contribution were not only understood, but celebrated.