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WHAT'S INCLUDED:
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A structured three-week companion guide that works through three of the five templates in a deliberate sequence. Each day has a title, a task, and a single question to sit with.
WEEK 1: Know Where You Stand
(15–20 minutes/day — Brand Audit)
WEEK 2: Build Your Foundation
(20–30 minutes/day — Brand Strategy)
WEEK 3: Find the Words
(15–20 minutes/day — One-Liner + Pitch Builder)
WEEK-END DAYS — Days 7, 14, and 21 — have expanded writing spaces built directly into the program. These are reflection days that belong to the program, not the templates. You don't need both documents open at the same time. -
A single focused task (never more than 15–30 minutes) — A question to sit with — A signpost to the section of the template you're working in. Days 7, 14, and 21 include expanded reflection spaces to mark the end of each week before moving forward.
*Note: The Brand Guidelines and Creative Brief are addressed in the program — you'll know exactly when and how to complete them. They're documentation work that follows the discovery, not part of it.
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Follow the program timing, not the individual template sitting schedules.
The program is the guide — the templates are the workspace.Purchase → receive all PDFs → open the 21 Day Program → start Day 1.